General Resources for Training in Outreach and Communication
The following links are a crowdsourced list of materials and resources that may help you better communicate no matter the medium you are using to carry out your outreach. These are meant to help your self-study in becoming a better communicator, and will most likely benefit you in numerous areas of your professional and personal life. If you’d like to contribute to this list, please email DrGriffin@naturemed.org.
Resources Listed by Topic:
All book links below hyperlink to purchase via AmazonSmile (please consider entering “Institute for Natural Medicine - Seattle, WA, USA” as the charity you wish to support through your purchase). You can look up these books on sites such as IndieBound.org or Bookshop.org if you wish to support local bookstores instead, and if you wish to rent these books, you may rent through your local library or even access some as ebooks and digital audiobooks through the Libby App (accessible via both Android and iPhone).
Writing
BOOK: Publication Manual of the American Psychological Association
BOOK: On Writing Well: The Classic Guide to Writing Nonfiction by William Zinsser
VIDEO: How to Paraphrase without Plagiarizing | Essay Writing Made Easy (9 min - Dr. Amina Yonis)
PODCAST: Medical Writers Speak (Show by Emma Hitt Nichols, PhD)
Specific Episodes:
BOOK: On the Offensive: Prejudice in Language Past & Present by Karen Stollznow
BOOK: Persuasive Copywriting: Using Psychology to Influence, Engage, and Sell by Andy Maslen
BOOK: Kick-ass Copywriting in 10 Easy Steps: Build the Buzz and Sell the Sizzle by Susan Gunelius
BOOK: Published: a guide to literature review, outlining, experimenting, visualization, writing, editing, and peer review for your first scientific journal article by Thomas Deetjen
BOOK: How To Write A Scientific Paper: An Academic Self-Help Guide for PhD Students by Jari Saramäki
BOOK: Becoming an Academic Writer: 50 Exercises for Paced, Productive, and Powerful Writing by Patricia Goodson
BOOK: The Scientist's Guide to Writing: How to Write More Easily and Effectively throughout Your Scientific Career by Stephen B. Heard
BOOK: Grammar Choices for Graduate and Professional Writers (Second Edition) by Nigel A. Caplan
BOOK: A Professor's Guide to Writing Essays: The No-Nonsense Plan for Better Writing by Jacob Neumann
BOOK: How to Write a Lot: A Practical Guide to Productive Academic Writing by Paul J. Silvia
BOOK: A Manual for Writers of Research Papers, Theses, and Dissertations, Ninth Edition: Chicago Style for Students and Researchers (Chicago Guides to Writing, Editing, and Publishing) by Kate L. Turabian
BOOK: Writing Science in Plain English (Chicago Guides to Writing, Editing, and Publishing) by Anne E. Greene
Public Speaking
BOOK: Words Can Change Your Brain by Andrew Newberg, MD, and Mark Robert Waldman
BOOK: How to Master Public Speaking: Gain public speaking confidence, defeat public speaking anxiety, and learn 297 tips to public speaking. Master the art of ... and rhetoric. (Speak for Success Book 1) by Peter Andrei
PODCAST: Stand Out, Get Noticed (Show by Christina Canters)
Specific Episodes:
PODCAST: Time to Shine in Public Speaking (Show by Oscar Santolalla)
BOOK: NLP: The Essential Guide to Neuro-linguistic Programming by Tom Hoobyar and Tom Dotz with Susan Sanders
BOOK: Word Hero: A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever by Jay Heinrichs
PODCAST: Think Fast, Talk Smart (Show by Standford GSB)
Specific Episodes:
PODCAST: Ep 24: Feelings First: How emotion shapes our communication, decisions, and experiences
PODCAST: Ep 22: Under Pressure: How to Communicate Clearly and Timely During a Crisis
PODCAST: Ep 21: Words Matter: How to Make Your Communication Inclusive
PODCAST: Ep 19: Showing Your Smile From Behind a Mask: How Culture and Emotion Impact Communication
PODCAST: Ep 10: High-Stakes Communication: How to Manage Anxiety When Speaking in Front of Others
PODCAST: Ep 8: Don’t Get Lost in Translation: How Non-Native Speakers Can Communicate With Confidence
PODCAST: Ep 5: From Monologue to Dialogue: How to Handle a Skeptical Audience
PODCAST: Ep 3: When Knowing Too Much Can Hurt Your Communication: How to Make Complex Ideas Accessible
PODCAST: Ep 2: Communicating Our Multiple Selves: How to Effectively Manage Your Reputation
PODCAST: Ep 1: Speaking Without a Net: How to Master Impromptu Communication
Productive Conversations
RESOURCE: Nonverbal Communication Skills List and Examples (TheBalanceCareers)
BOOK: How to Listen with Intention: The Foundation of True Connection, Communication, and Relationships by Patrick King
BOOK: The Gift of the Gab: How Eloquence Works by David Crystal
BOOK: Connect Instantly - 60 Seconds to Likeability, Meaningful Connections, and Hitting It Off with Anyone by Patrick King
BOOK: Talking to Strangers: What we Should Know About the People We Don’t Know by Malcolm Gladwell
BOOK: Fierce Conversations: Achieving Success at Work & in Life, One Conversation at a Time by Susan Scott
BOOK: How to be Heard: Secrets for Powerful Speaking and Listening by Julian Treasure
BOOK: Effective Communication: The Patterns of Easy Influence: Master business communication, professional communication, and influence, the psychology of persuasion. ... and success. (Speak for Success Book 2) by Peter Daniel Andrei
BOOK: It's All In The Delivery: Improving Healthcare Starting With A Single Conversation by Anthony Orsini
Communicating Over Video Call
VIDEO: How To Look Good on Video Calls | Zoom FaceTime Skype | Blogger Secrets! (12 min - Angie / HotAndFlashy)
VIDEO: HOW TO LOOK BETTER ON ZOOM [ How to Light & Angle Your Screen to Look Your Best] (11 min - Gia Goodrich)
VIDEO: How to Look Good on Zoom with GLASSES [ Day & Night Lighting Set up NO GLARE] (20 min - Gia Goodrich)
VIDEO: ZOOM LIGHTING HACKS 💡 | Beginner "how to" for cheap zoom lighting that ROCKS using household lights (10 min - Julie Schiro)
VIDEO: How to Use a Script on Zoom (10 min - Katie Fehlinger)
ARTICLE: Workshop charisma: Reimagining workshops in virtual times (Medium)
Giving Presentations
BOOK: Slide:ology by Nancy Duarte
Creating Videos/Films
BOOK: Documentary Editing: Principles & Practice by Jacob Bricca
Communicating through Visual Aids, Graphs, Graphics
GUIDE: Infographic Icons 101: How to Use Icons in Your Infographics (Visme)
BOOK: Storytelling with Data: A Data Visualization Guide for Business Professionals by Cole Nussbaumer Knaflic
BOOK: Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte
Storytelling
COURSE: Storytelling for Social Change (EdX - University of Michigan)
GUIDE: STORYTELLING AND SOCIAL CHANGE: A STRATEGY GUIDE (Working Narratives)
BOOK: The Art of Thinking Clearly by Rolf Dobelli
Making Accessible Digital Content and User Experiences
RESOURCE: Usability: Improving the User Experience (Usability.GOV)
GUIDE: Health Literacy Online: A Guide for Simplifying the User Experience (Health.GOV)
GUIDE: Health Literacy Online: A Guide to Writing and Designing Easy-to-Use Health Web Sites (Office of Disease Prevention and Health Promotion)
BOOK: Inclusive Design for a Digital World: Designing with Accessibility in Mind (Design Thinking) by Regine M. Gilbert
BOOK: A Web for Everyone: Designing Accessible User Experiences by Sarah Horton, Whitney Quesenbery, Aaron Gustafson
BOOK: Accessibility Handbook: Making 508 Compliant Websites by Katie Cunningham
BOOK: Practical Web Inclusion and Accessibility: A Comprehensive Guide to Access Needs by Ashley Firth
BOOK: Inclusive Design for Organisations: Including your missing 20% by embedding web and mobile accessibility by Jonathan Hassell
Improving Health Literacy of Your Audience
RESOURCE: Four Simple Strategies for Improving Your Patients’ Health Literacy (Advance Care Planning Decisions)
PODCAST: Health Literacy Out Loud (Show by Helen Osborne)
Specific Episodes:
PODCAST: My Life, My Story: An Initiative to Help Tell Each Patient’s Story (HLOL #196)
PODCAST: Integrating Health Literacy into Clinical Research (HLOL #199)
PODCAST: Communicating Complex Health Messages in a Complex World (HLOL #202)
PODCAST: Writing Legal Notices to Help Readers Act in Their Best Interest (HLOL #204)
PODCAST: Online Games and Health Teaching: For People of All Ages, Abilities, and Saavy (HLOL #205)
PODCAST: Designing Online Instructional Programs (HLOL #206)
PODCAST: Pictograms: Images that Represent Ideas in Simple and Literal Ways (HLOL #207)
PODCAST: Health Literacy Model with Multiple Variables and Actions (HLOL 208)
PODCAST: Telemedicine: Communicating About Health by Phone or 2-Way Video (HLOL #209)
Community Engagement
BOOK: Engagement from Scratch! How Super-Community Builders Create a Loyal Audience and How You Can Do the Same! by Danny Iny, Guy Kawasaki, Brian Clark, Mitch Joel, et al
Leadership
BOOK: Lead from the Future: How to Turn Visionary Thinking into Breakthrough Growth by Mark W. Johnson and Josh Suskewicz
BOOK: The Customer Service Survival Kit: What to Say to Defuse Even the Worst Customer Situations by Richard S. Gallagher
BOOK: How to Be an Inclusive Leader: Your Role in Creating Cultures of Belonging Where Everyone Can Thrive by Jennifer Brown
BOOK: Leadership: How Legendary Leaders Speak: 451 Proven Communication Strategies of the World's Top Leaders (Speak for Success Book 5) by Peter Daniel Andrei
BOOK: Leading with Dignity: How to Create a Culture That Brings Out the Best in People by Donna Hicks
BOOK: The Eloquent Leader: 10 Steps to Communication That Propels You Forward (Speak for Success Book 11) by Peter Andrei
Social Change
BOOK: Broadcasting Happiness: The Science of Igniting and Sustaining Positive Change by Michelle Gielan
Media Training
those who apply to be one of the 50 ambassadors each year will be provided advanced media training
BOOK: Media Secrets: A Media Training Crash Course by Jess Todtfeld, CSP
BOOK: Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e by Bradford Fitch, Jack Holt
BOOK: Public Relations For Dummies by Eric Yaverbaum, Ilise Benun, Richard Kirshenbaum
BOOK: Start Spreading the News: A Media Relations Handbook for Nonprofits and Community Groups by Jane Allison, Jay Robb
BOOK: Reporters Don’t Hate You: 100+ Amazing Media Relations Strategies by Ed Barks