Resource Library for Naturopathic Doctors

For a list of general communication and outreach resources from external sources, please click here.

Check that You’re Using the Right Terminology

Many think they’re using the right language, but these resources often help people realize what they didn’t know they didn’t know.

check your language in your…

  • Email signature

  • Social media bios, post captions,

  • Website

    • About Me

    • About Naturopathic Medicine

    • Education/Training, Licensing

  • Notes to patients, newsletters

Incorporate This Tool into Your Newsletter

Your story and that of your patients are very important. They help bring a face to the profession and to the benefits this care provides. Below you’ll find the resources you need to help your patients share their stories and for you to share your perspective in ways that help the profession advance.

Promote Naturopathic Medicine on Social Media

Together we can use social media to promote an accurate and positive understanding of naturopathic medicine, correct misinformation, and invite others to join our conversations. Doing so requires the coordination of this community, and encouraging all to follow and support our organizations, maintain respectful social media presences, and extend the reach of our collective content. These three categories will help you dive into social media! Stay tuned for more advanced recommendations and support.

Write a Helpful and Supportive Review of Your Naturopathic Doctor Colleagues

Online reviews aren’t just for consumers, they can also be a place to recommend a colleague with whom you have co-managed care. This provides an important perspective for other providers to see in review section, as well as patients. There are numerous different platforms to leave a colleague a review, and consider doing this each time you have a successful encounter with a new colleague with whom you co-manage care. Make it a habit!

Plan Your Content

As an organization primarily focused on expanding the audience for naturopathic medicine and creating accurate, captivating, and substantial content for the public, INM is a great place to not only go for content to forward/amplify with your network, but also a great organization to join in creating content. Whether you’re interested in sampling from the content calendar ideas below or taking a more active role in the content calendar profession-wide organizations are implementing, we have something for you.

Content ideas

  • Re-introduce yourself, your purpose on a quarterly or bi-annual basis

  • Build from that re-introduction by:

    • reviewing why you chose that career path

    • describing what your educational/other career background looks like and how it adds to what you do now

    • describing your education and training as a naturopathic doctor

  • Talk about naturopathic medicine in a way that makes the content real and personal to your specific reader:

    • the principles

      • beyond values, how do those principles show up in your delivery of care in a way that matters for your patient population?

    • modalities and treatments you learned in school

      • highlight the full spectrum of what you were exposed to, refer out to colleagues that your patients can seek treatments that you don’t provide, and go into why you use the treatments and modalities that you do

      • talk about whether you’re a one-stop-shop or if you’re a naturopathic specialist, and what that means

    • how you co-manage care alongside other provider types

      • give your audience an idea of how you will add to their care and collaborate with their existing care team; set up clear expectations and give HIPAA-compliant, general examples of how you’ve done this before (these visual examples help people understand what to expect)

      • co-write or co-produce content with a colleague of another health care profession and ask them questions about why they enjoy working with you, and, how working together benefits the patient and both providers come away learning something

  • Look at big holidays and national days/weeks/months that especially impact, honor, or bring awareness to your patient population

    • Reach out to relevant organizations in advance, or other provider types that specialize in this area, and see if you can collaborate on content

    • Reach out to larger media organizations (such as INM or local news) well in advance and see if you can offer them subject matter expertise on upcoming topics related to those national days/weeks/months

    • Create meaningful and digestible guides - typically action-oriented guides of 5 or less items, and lists of items/smaller details of 10 or less

  • Never show pictures/video where the inside of your office, screens of computers in the foreground or background, or paperwork may reveal any detail about a patient

Get Familiar with What Work is Happening on Your Behalf

Do You Know the Who, the What, the How, the Why?

Naturopathic organizations have been doing some incredible work at streamlining and collaborating the future of naturopathic medicine. As the organization becomes more evolved and structured, more supported and less redundant, your knowledge and engagement with what is going on can propel this advancement even further. Take a look at who is doing what, and how you can support or get involved.

Share Your Story

There are many ways that NDs can contribute to content distributed across the country. Sharing your story is an incredible and personal way to connect with readers. Please contribute as you’re able!

Subscribe to this Consumer Newsletter for Content you can Forward to Patients

Email Your Database

If you’ve never started a newsletter before - behold a whole new world of communication! Starting a newsletter or emailing your database can seem like quite the endeavor. And though we don’t want to scare you away from it by saying it can be quite the undertaking and that you should have a plan before emailing without a strategy, it can be a lot less difficult to get started than you might think.

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