INM Community & Public Relations Support for State Associations
Targeted Grassroots Public Awareness
This new program includes supporting the AANP with grassroots and targeted state activity to increase the number of states which license NDs, expand the ranks of NDs serving in newly licensed states, support advancement of scope modernization in licensed states, and increase the health professional and consumer markets engaged in natural healthcare options.
The following tactics are available and included in the strategy as appropriate following the completion and review of a state association-informed needs assessment.
Not sure where to start? We’ll help you map it out. Each state association goes through an intake process so the program proposal INM creates is in coordination with and informed by you.
Organizational Needs Assessment
We’ll provide your state association assistance with donor profile management logistics, access to a fundraising platform, support in identifying potential donors, templates to manage communications, and strategic advisement.
Fundraising and Development
Robust, unified outreach and public relations are a key component of this program. Content marketing is essential and may include online & print-friendly articles, infographics, regional patient testimonials, and more. Media outreach and relationship development may also be included.
Coordinated Community and Public Relations Strategy
INM empowers states and state association members with opportunities, training, and resources to organize a coordinated team of capable spokespersons. We’ll provide recommendations on communicating with your team - when to act, what to do - and a platform to keep everyone in the loop.
Grassroots Team Expansion
When it’s all about saying the right thing to the right people in the right way at the right time, it can become confusing quickly. We provide recommendations for your state’s specific circumstances using community-derived best practices.
Core Messaging Guidance
Depending on the capacity of the program’s partnership, we may provide quick-start guides, support in training of best practices, or potentially even manage social media accounts.
Social Media Support
Advisement on curating support from the greater health care community, templates to distribute for letters of support from various demographics, and in some circumstances, we may be able to tap into INM’s MD/DO Advisory Panel to support your efforts.
Interprofessional Colleague Assistance
Questions? Please contact INM’s Community Relations Manager.